Features

Change your life starting today by learning to develop your empathy based listening skills

  • Turn clients into raving fans

  • Set yourself apart from the competition

  • Succeed at the level you have always dreamed about

  • Sell without high pressure tactics

  • Increase your fees and gain more call backs

  • Be more present with your family and friends

Video Series

Become an effective and empathetic listener

  • 01

    INTRO

    • Watch the dramatic story of Eric Maddox’s interrogation efforts that led to the capture of Saddam Hussein, a paradigm shift in U.S. military interrogation, and the development of The Maddox Principle.
  • 02

    The Highest Level of Trust

    • We’ll discover the one non-negotiable you must have mastery over to achieve the career outcomes you seek. It will surprise you, but it is the key that will change everything about your business strategy.
  • 03

    The Listening Problem

    • We’ll explore the HUGE problem, the elephant in the room in fact, that sabotages real communication for everybody. Eric will teach you what most people do not know – how to recognize it, how to fix it and how to sail way beyond its limitation.
  • 04

    Seeking to Understand: Breadcrumbs

    • We’ll get into the specific repeatable steps of this system to learn and practice. Once you can learn to recognize these hidden indicators of human behavior and what to do with them, you will never go back to the way you used to communicate.
  • 05

    Seeking to Understand: IDAMAD

    • We’ll start honing your skill set as you begin to see breakthroughs in your client relationships as you shift the power seat. Find out what IDAMAD stands for as you learn how to consistently build trust, influence and power.

  • 06

    Defining Your Value Proposition

    • We will take a deep dive with you and strip away cliches and overused phrase until we uncover the very core of the unique value you bring to your clients that actually makes your Value Proposition indispensable to them.
  • 07

    Your Value Proposition: Speaking to Your Strengths

    • We’ll finally get to the final step that your competition is making the rookie mistake of offering up first. You will fine tune the timing on when, how and why you will deliver your Value Proposition to clients now eager to hear what you have to say.